About Us2022-06-16T08:10:29+00:00

About Us

About Us

The Saral Design Story

Saral Designs was started by two IIT graduates who wanted to bring a change in the menstrual hygiene industry. They identified the need for high-speed compact sanitary pad making machines for low-income communities. Before Saral, there were either multinational centralized manufacturing units where the cost of setting up the machine was high and the cost of the pad increases by the time it reaches the consumer or there were low-cost manual pad making machines where due to low production capacity the unit economics per pad made the production units financially unsustainable and lack of automation and processes made the quality poor and inconsistent.

This led to the invention of Swachh machines which were India’s first automatic and compact machines which mid-speed production ideally suited for developing countries for decentralized production. With a strong focus on R&D, Saral Designs team has developed a range of Swacch machines that can produce multiple hygiene products including sanitary pads, pantiliners, maternity pads, 3ply masks, period pain patches, underpads etc. with varying production capacities – manual, semi-automatic and high-speed machines.


Founded Saral Designs - Saral Designs

July 2015
Founded Saral Designs
We started the Company as 4 people and 1 pad prototype.

Tools Icon - Saral Designs

August 2015
Developed first machine Prototype
Developed a small semi-automatic unit for producing ultra thin sanitary napkins, named it Swachh 1.0.

Piggie Bank - Saral Designs

September 2015
Developed first machine Prototype
Angel investors from Powai Lake Ventures including M.G Parmeswaram (ex-CEO of FCB Ulka), Farooq Adam, Harsh Shah (co-founders of Fynd) and Gagan Goyal (Partner, India Quotient) loved our approach towards for addressing challenges in the feminine hygiene industry.

Launched sanitary napkins in Mumbai slums - Saral Designs

December 2015
Launched sanitary napkins in Mumbai slums
We started producing sanitary napkins in our Ghatkopar factory and launched the pads in retail stores and via women distributors in Dharavi and Ghatkopar slum pockets.

Tools Icon - Saral Designs

June 2016
Launched Swacch 2.0
Launched our first fully automatic machine variant in India producing 12 pads per minute.

Trophy Icon Saral Designs

January 2017
Won the National Entrepreneurship Award
We were awarded the National Entrepreneurship Award by Ministry of Skill Development and Entrepreneurship, Government of India for our contribution to women’s health.

Sold our 1st million pads by Saral Designs

March 2017
Sold our 1st million pads
Sold 1 million sanitary pads reaching 25,000 girls and women.

Piggie Bank - Saral Designs

May 2017
Fund Raise
Raised funds from Acumen Fund.

Tools Icon - Saral Designs

July 2017
Launched Swacch 3.0
Installed our first machine in Bangladesh with a production capacity of 16 pads per minute.

Tools Icon - Saral Designs

June 2018
Newer Frontiers
Installed our first machine in the African continent.

Trophy Icon Saral Designs

November 2018
Millenium Alliance Award
Received Millenium Alliance Award to take our sanitary napkin production and increase access to sanitary napkins for 38,000 women in Nepal.

Steps Image Saral Designs

January 2019
Grand Challenges Canada
Launched project Atmavishwas in India with the help of Grand Challenges Canada with a target of impacting 51,000 women in 6 districts of Maharashtra, Gujarat and Haryana.

Piggie Bank - Saral Designs

February 2019
Fund Raise
Raised funds from Acumen Angels program from the likes of Ray Dalio (Founder of BridgeWater Capital).

The state of menstrual hygiene in India is critical and there is an urgent need to address it.

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Srilatha Pottipati

I am happy to work with Saral as they guided me through every step from procuring oxybiodegradable raw materials for the SWACHH machines to the marketing of my product. Because of Saral Designs, many girls in my area are now aware about the importance of sanitary pads and have access to sanitary pads.

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